Heather K. Margolis, Founder and CEO
We all know there’s more content than ever out there and if yours isn’t hitting the mark it’s getting left behind. Wondering where your content stands? We’re happy to take a look and give you some honest constructive feedback! Shoot me a note anytime!
All my best,
Brad Rolfe, VP Client Strategy
Content continues to be a pressing (and challenging) topic for the tech companies I speak with, especially as begin their 2019 planning. Most are wondering things like:
It’s no doubt content is still king -- and what I see more than ever -- is demand for the same old steady-written content, alongside an increased demand for other types, including social media posts, videos, campaigns, and surprisingly offline content too. All of which are driven by a need to support tactics like Account Based Marketing (ABM), retargeting, SEO, and other growth strategies.
Of course, it’s no surprise that content comes with inherent challenges, mainly the creation and strategy. We all know the majority of (uninteresting) content is ignored, so it won’t work to just hire anyone to develop the content you need. And if you’re in that position, trust me you’re not alone. If you’re wondering how much content is “enough,” or which assets are better at moving the needle, and how to find the time and resources for your 2019 strategy, now is a perfect time for us to chat!
Always happy to help,
Whether you’re marketing to end-users or to-and-through your Channel Partners, planning is a necessary yet time-consuming key to success. With 2019 literally around the corner, the Vendors we speak with are in the midst of planning and answering tough questions that will impact all of next year, such as:
Other questions we are helping to answer include the movement around SEO from keywords to AI-driven and what that means for integrated marketing. Plus Account Based Marketing - what it is and how you can leverage full scale and hybrid ABM to drive more business. And yes, it works for Partner recruitment too.
No matter where you are in the planning cycle now is a great time to have conversations and brainstorming sessions with consultants outside your organization who can bring a fresh, new, and different point of view. If you are interested in chatting, please reach out, we love to help tech companies plan and execute communications and marketing strategies.
Rosewood Hotels Social Selling Workshop at IMEX 2018, The Venetian, Las Vegas, Oct 16-17
What happens in Vegas, stays in Vegas unless you were among those invited by Rosewood Hotels to join our Social Selling Workshop during #IMEX18! In which case, we sincerely hope you gained valuable insights and learnings from Jenn Reed and took away actionable strategies to reduce the time you spend on social selling without losing the impact!
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