faq

Frequently Asked Questions

team

Who is Channel Maven?
A specialized IT channel demand generation agency providing IT Vendors and Partners strategic marketing services to time-challenged clients by elevating their brand, accelerating their online presence, demand generation, leads, and sales.

Why should a Vendor or Partner work with Channel Maven?
Because we “get it.”  We know that there is no one size fits all when it comes to marketing and our combined expertise helps clients break through the noise to ensure you are staying top-of-mind with your partners/customers. By combining traditional and digital strategies, we'll become an extension of your team, to develop and execute clear messaging that not only promotes your value proposition to your target-market but seamlessly reinforces your initiatives.

When should a Vendor/Partner work with Channel Maven?
Working with Channel Maven accelerates your path to success. Whether it is a skills gap or lack of time, we're here to build and execute upon an optimal strategy to help you reach your goals and objectives––whatever those might be. Let us do the work so you can focus on your day job!

If I don’t have a Marketing team, how can Channel Maven help me?
Because marketing is complex and time-consuming, often times, you don't have the time nor the resources to develop, execute and measure marketing initiatives. We can do all the heavy lifting developing strategies, and processes to give you a jump start in reaching your marketing goals.  Additionally, we can train your team on best practices and so they can become successful sales and marketers too!

If I do have a Marketing team, how can Channel Maven help me?
Often Partners come to us because of internal time constraints.  In that instance, we become an extension of your marketing team assisting them in meeting your marketing objectives. Channel Maven is here to step in and support from strategy to metrics to create a campaign based on your needs and goals.

What is this going to cost?
Our cost-effective and customized plans will provide you with measurable results. We offer flexible pricing options and can work with you on a retainer or project basis depending on your current wants and needs. Each engagement begins with our team understanding the scope of your business’s objectives and filling in the gaps from there.

What makes Channel Maven different?
Channel Maven is unique because we specialize in the needs of technology companies, channel partners, telecommunications and IT. We have deep industry knowledge and relationships that you cannot find elsewhere. We pride ourselves on our customer service and responsiveness––answering demands quickly and always anticipating the needs of our clients – even before they do!

Heather K. Margolis, founded Channel Maven in 2009, she and the entire Channel Maven team, are passionate about enabling manufacturers and their Channel Partners to drive more business through their Channel. Having led Channel Programs for companies like EMC, EqualLogic, Panasonic, Vtech and Dell, the Channel Maven team helps organizations of all sizes manage Channel relationships to find added value, drive demand and engage their audiences through social and traditional media.

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