Program and Partner Enablement

Channeling your inner strategist - when you are in the midst of putting out fires - can be a challenge. Building a Channel initiative, implementing a platform like a portal or PRM, or building an enablement plan takes research, analysis and best practices. As an extension of your team, our strategic consultants will help you build a unique, data-driven approach to drive real results for your business.

How can we Help You?

Program and Platform Assessment

The Channel is revolutionizing and technology is driving rapid business change. Your program and platforms must keep pace. Through expert analysis we assess, create or redesign a Channel strategy that specifically aligns with your goals to foster improved partnerships while enabling Partners with the right tools and resources to drive more demand for your solutions.


Successful Channel Programs deliver easy to digest and relevant information on trends and best practices for Partner growth. Let us work with your team to develop and deliver sales and marketing workshops that will educate and enable your Partners and Partner-facing teams. 

Program and Platform Management

Programs. Infrastructure. Management. Oh my! Supporting new and existing Partners, while working to improve their experience and ease-of-doing business with you demands heavy resources. Fortunately we've got you covered, as our team comes complete with qualified program and solution managers who literally lead the way, to navigate successful implementations and align your Partner's journey.

Enablement materials 

Enablement by definition means to make something possible. It's a pattern of interaction that allows growth. More than simpler, faster, better, your enablement tools must deliver profitability. Let us help you identify gaps and implement best practices that will not only empower you to connect with your Partners and Customers but drive effective sales.

Partner Recruitment 

A strong channel program starts with strategic recruitment. You must identify Partners who will grow your sales and spread your message. Working together we'll develop the ideal partner profile based on your goals and market requirements. Then educated with a "what's in it for them" Inbound Partner RecruitmentTM strategy, we'll guide your team toward successful prospecting.

building training programs

Knowledge is power. When it comes to training - we offer LMS strategy, course design and effective implementation for your virtual, online-instructor-led and live sessions. Remember: your success is born from positive customer experiences built on trust. And you can't build trust without a solid foundation and demonstrated expertise. Let us help you reduce time-to-market through effective Partner and Customer education.

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Customer Testimonials

At two different technology companies, I hired Channel Maven to help partners assess their web and social strategy. Channel Maven understands partner’s businesses and provided both high level and detailed recommendations for obtaining more visitors and followers. These were six month plans actionable by the partners. Over 15 partners engaged with their service over the course of one year and found it to be a valuable benefit. In addition, Heather delivers an engaging presentation. If you have the opportunity to hear her, I would recommend it.

Linda Knauer, Senior Manager Partner Marketing, North America


One-Stop Checklist for Successful Channel Events

Event planning is a big task, with tons of moving pieces. We understand! Over time, we’ve developed a few insights, tips and tricks from our own event attendance along with a handy checklist to make it simple for Vendors and Channel Partners to plan for Channel workshops, seminars, and expo event booths.

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