Available eBooks



Through-Channel Demand Gen Has Shifted. Are You Ready?

Channel Marketing and the IT Channel ecosystem in general are constantly evolving. The biggest challenge is the multiple changing factors, including the Channel model itself, overarching demand generation strategies, and buyers’ behaviors. In this eBook you’ll uncover how channel demand generation has changed, how to better educate and empower Partners, and what types of content you need to develop to drive demand the RIGHT WAY!

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Master the Art of To-Channel Communications

Email fatigue is common in today’s busy digital world. Partners can easily become overwhelmed as incoming emails pile up. Yours may be completely overlooked. How do you float to the top of their inbox? We share 5 important steps to improving communications with Channel Partners so they won’t feel bombarded. Learn how Partners prefer to receive communications, how to define your audience so you can more effectively address their needs and how to give Partner communications a make-over.

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The Latest Thinking in Through-Partner Marketing

Jenn Reed, VP Channel Marketing at Channel Maven Consulting, presented emerging strategies in Through-Partner Marketing at Channel Focus North America. This e-book summarizes her insights.

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One Stop Checklist for Successful Channel Events

Event planning is a big task, with tons of moving pieces. We understand! Over time, we’ve developed a few insights, tips and tricks from our own event attendance along with a handy checklist to make it simple for Vendors and Channel Partners to plan for Channel workshops, seminars, and expo event booths.

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