Channeling your inner strategist - when you are in the midst of putting out fires - can be a challenge. Building an initiative, implementing a platform or updating a program takes research, analysis and best practices. As an extension of your team, our strategic consultants will help you build a unique, data-driven approach to drive real results for your business.
Customers, partners, internal teams...everyone is completely bombarded by information. All-day, Everyday. Let us work as an extension of your team to help you rise above the noise. You need to put the right message, content and vehicle in front of your audience, to maximize relationships - we can help you do it right.
Information. It's the most important variable in just about all aspects of business and the centerpeice when driving revenue. Content marketing success happens when you provide the right information at the right time, when your targets are at a crossroad. We will guide your targets down the right buyer's journey, leading to you.
We're all being asked to do more with less and the amount of work is laughable. Whether building a strategic program, communications plan and materials or demand generation resources, let our team be an extension of your team and help drive your success.
The Art of To-Channel Communications
Email fatigue is common in today’s busy digital world. Partners can easily become overwhelmed as incoming emails pile up. Yours may be completely overlooked. We share 5 important steps to improving communications with Channel Partners so they won’t feel bombarded. Learn how Partners prefer to receive communications, how to define your audience so you can more effectively address their needs and how to give Partner communications a make-over.
Channel Maven On Demand
Join us for Channel Maven TV (CMCtv)! A little bit funny and a lot of great information. Available on-demand, these videos hosted by Heather K. Margolis, showcase expert guests discussing Channel news and best practices along with general technology marketing, sales, and business development. Topics include IoT, The Future of Channel, Program Development, Partner Recruitment, Social Media Best Practices and more.
Mapping Your Buyer's Journey
A lot of times when we talk about the buyer’s journey we think of it as a marketing responsibility. Marketing does X, sales picks up the prospect at “this point” then it’s a totally different conversation. That, unfortunately, is only part of the equation. When taking a holistic view of the buyer’s journey it actually incorporates many different elements along the sales and marketing spectrum.