We Help You Drive More Business Through The Channel

Channel Maven Consulting

How Can We Help You? 

Program and Partner Enablement

Channeling your inner strategist - when you are in the midst of putting out fires - can be a challenge. Building a Channel initiative, implementing a platform like a portal or PRM, or building an enablement plan takes research, analysis, and best practices. As an extension of your team, our strategic consultants will help you build a unique, data-driven approach to drive real results for your business.

Channel Marketing "To" Partners

Your Partners are completely bombarded by information. All-day, every day. Let us work as an extension of your team to help you rise above the noise. You need to put the right message, content, and resources in front of your Partners to maximize relationships - we can help you do it right.

Lead and Demand Generation "Through"

Your Partners work with anywhere from 5 to 25 different IT Vendors. To help them truly drive demand it’s key to provide them with the resources they need to grow their business. We will help your Partners guide your targets down the right buyer's journey.

We're all being asked to do more with less and the amount of work is laughable. Whether enabling your Partners, communicating to your Channel, or driving demand, let us help drive your success.

Featured eBook

The Art of To-Channel Communications

Email fatigue is common in today’s busy digital world. Partners can easily become overwhelmed as incoming emails pile up. Yours may be completely overlooked. We share 5 important steps to improving communications with Channel Partners so they won’t feel bombarded. Learn how Partners prefer to receive communications, how to define your audience so you can more effectively address their needs and how to give Partner communications a make-over.

Download The eBook

Watch CMCtv

Channel Maven On Demand

Join us for Channel Maven TV (CMCtv)! A little bit funny and a lot of great information. Available on-demand, these videos hosted by Heather K. Margolis, showcase expert guests discussing Channel news and best practices along with general technology marketing, sales, and business development. Topics include IoT, The Future of Channel, Program Development, Partner Recruitment, Social Media Best Practices and more.

Watch CMCTV

Featured Blog

Retargeting: What Vendors and Channel Partners Need to Know

This may sound crazy, especially considering the amount of effort most of us put into demand generation - but did you know that a whopping 96% of your website visitors are not ready to buy? Or in the case of Partner recruitment, they’re not ready to open partnering conversations with a Vendor?

Read The Blog