Encouraging Channel Partners to participate in through-channel demand generation starts with building trust. Partners are often reluctant to hand over their marketing assets and databases to Vendors straight out of the gate. Whether privacy is a concern or clunky automation is the challenge, the key is to humanize Partner relationships and lay the groundwork for consistent and streamlined campaigns. 

In this Channel Maven podcast, Heather and Joel Montgomery, Founder & CEO of OneAffiniti discuss why Vendors traditionally get low participation from self-serve co-marketing portals, and how to better empower Partners to drive more demand and ROI.

Interested in learning more about what makes a through-channel demand generation successful? That’s what we’re here for! 

Have a topic idea and want to be a guest on the Channel Maven Podcast? We’re all ears!