Events are cancelling left and right, airports are empty, and I’ve now washed my hands 14 times in 4 hours. Whether you’re in the “Live your life, you gotta die of something” camp or the “I’ve got enough food for two families of four to live for 6 months” camp (I’m more the latter), COVID-19 is making a huge global and economic impact.
COVID-19 and this year’s epic flu season are having major impacts on the economy, and how people build relationships and do business. Now, I’m not an economist and I’m definitely not a doctor...though I watch Grey’s Anatomy religiously so I feel like I could intubate someone if needed...but we’re doing what we can to help Vendors and Partners navigate the uncertainty and make the most of this new era of mandatory virtual relationship building.
Even just ten years ago, remote working and virtual events were relatively new concepts just starting to gain public attention. Cut to today, with so many companies asking employees to stay home and in-person events being cancelled due to Coronavirus (COVID-19), it’s hard to imagine what we would do without modern, digital resources at our fingertips.
Don't Worry, We’ve Got Your Back.
If you were planning to rely on events, conferences, or in-person meetings to better engage with Partners and help them drum up new business this year, you’re probably scrambling to come up with a new strategy. Here are some ways you can you grow your business during the days of travel restrictions and quarantines:
Remote Relationship Building:
Stay top of mind by harnessing the power of social media, and what better time to leverage social selling than now? Social media engagement with Partners is clutch, check out this video teaching you how. Also, supporting Partners to use social media and social selling to engage their prospects. Salespeople should also leverage personalized video content. The best part? You can build brand awareness, drive demand and generate leads without having to shake a single hand.
Virtual Sales and Marketing Enablement:
Think about virtual training sessions and workshops for your internal sales and marketing teams, your Channel Partners, or both. From customized guest speaking engagements to demand generation workshops and Partner-facing team training, you can build relationships and reduce time-to-market through effective online Partner and Customer education. Think about pre-recording a speaking engagement, then have the speaker join the replay for chat sessions with attendees.
On-Demand Social Selling and Best Practices:
Want a great way to educate, engage and enable your Partners? We’ve done our Demand Generation Rally Stations virtually for years and Partners LOVE them. Partners will appreciate the support to their business and getting a one-on-one session while not needing to be within six feet of another human.
At the end of the day, our goal is to help you drive more business through the Channel, especially when things are uncertain.
Need to vent or brainstorm? We’re happy to hop on a call to talk about what you should be doing with or without us with ZERO obligation.
Contact us anytime and let us help you, your employees and Partners, and your business stay healthy.