There’s no “one size fits all” communication strategy when it comes to reaching Channel Partners. Vendors often think that marketing “through” Partners to reach their end customers is the hard part. Well, think again.
Partners typically work with between 5 and 25 Vendors, and they’re constantly being bombarded with irrelevant information. It’s important to communicate to Partners based on THEIR preferences and specialization.
In this episode of CMCtv Heather K. Margolis and Jenn Reed, Chief Operating Officer offer advice around communicating “To” Channel Partners in a strategic and effective way.
Want to talk more about your current Channel marketing approach and how to communicate with Partners more effectively? Contact us anytime, we’re here to help!
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