According to renowned marketing strategist, author and speaker David Meerman Scott, “The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom.”
But, what in the world is fandom? And how can businesses harness it to engage and grow authentic communities of prospects and customers? Online communication has become superficial at a time when people are hungry for true human connection and at the end of the day, fostering personal, human-centric ways of doing business is key.
In this Channel Maven podcast, Heather is joined by David Meerman Scott for a lively discussion about his new book “Fanocracy,” and how to turn fans into customers and customers into fans:
Want to learn more about the idea of “Fandom?” Get your copy ofFanocracytoday!
Interested in learning about a different channel marketing or demand generation topic? Visit our library of on-demand videos and podcasts anytime!