At the end of the day, sharing data with your Channel Partners is about building trust. And when done the right way, growing relationships and exchanging quality data can be an excellent way to uncover new opportunities and co-market together around shared accounts.
Of course, critical client and account data, as well as opportunities need to be shared conveniently and securely. That’s where companies like PartnerTap can help by taking the legwork out of information sharing and identifying the data points that matter the most to drive revenue.
In this episode of the Channel Maven Podcast, Heather K. Margolis and Cassandra Gholston, CEO and Founder of PartnerTap discuss how through-Partner demand generation has shifted, the importance of leveraging quality data, and their personal experiences in leading enterprise SaaS companies.
Interested in learning more about building trust, sharing data securely, and getting insights from Partners that are critical for scaling partnerships? This PartnerTap resource can help!