Channel Partner segmentation isn’t as simple as it used to be. These days, Vendors work with so many different types and sizes of Partner, it’s important to segment and communicate to them in very different ways.
When tailoring your enablement strategy, you must ask yourself a few real questions.
How is your solution relevant to your Partner’s specific role and business?
Are you effectively communicating to them?
And, how can you help increase revenue?
In this episode of CMCtv, Tamara Prazak, Director of Channel Strategy and Marketing at Cyxtera and Heather discuss the importance of Channel Partner segmentation, and offer ideas for communicating in an effective and nurturing way that enables Partners to drive more business.
Eager to learn more about Partner segmentation and how an effective communication strategy actually works? Contact us, we’re here to help!