There’s a lot to consider when it comes to a successful product launch. All too often, companies are proud and excited about new products or capabilities but don’t truly understand which industries, verticals, and segments they should be geared to.
It’s important to develop a solid go-to-market strategy before releasing new features and functionalities in order to strategically communicate value and create supporting marketing collateral.
In this CMCtv episode, Heather K. Margolis and James Rogers, Marketing and Product Leader examine the necessary components of an effective product launch and go-to-market strategy.
Interested in learning more about the planning and execution of a tactical product release? Contact us anytime, we would love to have a conversation!
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