Communicating to Channel Partners and MSPs used to be all about email, email, and then more email. Well, times have changed and the old methods don’t work anymore. Partners must be communicated to WHEN and HOW they want.
Today, strategic content is the name of the game. Whether it’s blogs, social media, podcasts, or videos, easy-to-share, solution-oriented content is a must.
In this CMCtv episode, Heather K. Margolis and Teri Teague, Manager of Channel Marketing at Webroot, talk about how important it is to communicate with MSPs without inundating them and the most effective content strategies for doing so...
To learn more about how Webroot’s innovative cybersecurity solutions help MSPs grow business, visit their website or sign up for a free trial.
Curious about how you can improve your communication to Channel Partners and MSPs? Reach out anytime, we would love to help!
You can also visit our on-demand library of CMCtv episodes here.
Get practical tips for marketing ”To” and driving demand generation “Through” Channel Partners!
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