10 years ago, everyone was talking about recurring revenue and how to help Channel Partners move to the cloud. Fast forward to today...we’re all still talking about it and as it turns out there’s still a lot to learn.
For some Partners it made sense to remain a traditional value added reseller (VAR), especially in certain industries like financial services who are often still very partial to on-prem models. But for most, the channel shift toward cloud and application-based revenue models has forced Vendors and Partners to find new ways to be profitable in today’s everything-as-a-service world.
In this CMCtv episode, Heather K. Margolis is joined by Susan Reynolds, VP Partner Ecosystems Cognitive Application Group at IBM, to discuss the evolution of Channel Partner programs, tools, and modern through-Partner demand gen:
Interested in learning more about how Vendors can enable Channel Partners, keep customers happy and grow business? Reach out directly anytime, we would love to have a conversation!