Channel Maven Consulting welcomes Larry Walsh, CEO of The 2112 Group, for this enlightening episode of #CMCtv. Here, Heather K. Margolis, Channel Maven’s CEO, and Larry Walsh discuss the horizon of The Channel. Specifically, what is in store for Vendors and Partners over the next three years.
No matter your background or forte', one thing is sure to be true - if you don't evolve, you will dissolve. Vendors are no longer selling products, they are selling experiences and business outcomes. This takes vision, strategy, and a willingness to enable Partners to be successful in their own right. Larry Walsh explains the model we are accustomed to today will not be the model of tomorrow.
Now is the time for Vendors to ask some hard hitting questions:
Watch the full episode to find out:
Subscribe to future episodes so you don't miss a beat!
Take your communication TO Partners to the next level and communicate without bombarding. Watch #CMCtv Episode 12 with Heather K. Margolis, Channel Maven Consulting CEO, and Jenn Reed, VP Channel Marketing to find out how.
Get practical tips for marketing ”To” and driving demand generation “Through” Channel Partners!
1035 Pearl Street, Suite 329
Boulder, CO 80302
Home | About | Services | eBooks | Blog | Privacy Policy | Cookies Policy