In this short video, Dina Moskowitz, CEO and Founder of SaaSMAX joins Channel Maven CEO, Heather K. Margolis to discuss the latest evolution of organized Partner recruitment strategies.
As the Channel continues to expand, many of our usual ways of doing business are changing. This is especially true when thinking about Partner recruitment strategies. Typical Vendors look at an existing roster of Partners and see a huge lists but only some of them are active and engaged.
In an effort to better understand the newest and most optimal strategies for bringing Partners into the fold, Dina and Heather discuss Partner Optimizer, brought to you by SaaSMAX is the first business intelligence software that:
Often when working with Vendors, we find them struggling to manage what feels like an exhaustive list of Partners. With an almost immediate assessment of your Partner base, Partner Optimizer helps Vendors find Partners faster, delivers data-driven insights into Partner practices, and facilitates alignment for better Partner engagement.
What type of info are Vendors receiving from Partner Optimizer?
Many thanks to Dina Moskowitz for sharing insights on how data analytics and business intelligence are changing the way Partners operate, and how Partner Optimizer can give you the tools necessary to better engage and activate your Partners.
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