With so much speculation about the long-term ramifications of COVID-19, Vendors and Partners alike must rethink the way they do business and drive demand. The fact is, it’s nearly impossible to accurately forecast what the next 18 months will look like both in our professional and personal lives. To keep your business moving, it’s critical to shift how you build your channel strategy, interact with Partners, and drive demand.
In this podcast, Heather is joined by Larry Walsh of The 2112 Group for an insightful discussion about what life looks like right now, the long-term challenges associated with COVID-19, and how to continue to drive demand through the Channel.
Want to learn more about through-Partner demand generation during and after the days of COVID-19? Contact us!
Interested in being a guest on the Channel Maven Podcast? Let’s talk!