Wait, what? It’s fall already?! It’s great being back from maternity leave and having such interesting conversations with some of you. Lots of discussions about PRM/Portals/Marketing Automation tools...maybe more than ever before, better enabling Partners, and, as always, helping Partners drive more demand. I really think we are on the cusp of a tipping point in the Channel and all of the shifting and consolidation has come to a head. I’d love to continue the conversations so please don’t hesitate to reach out.
I always claim we’re the cobblers with bad shoes and our marketing tends to suffer because we’re working so hard for all of you. Well, it was time for the cobbler to get some Manolos! Now I’m excited to show you our updated website - including our new solutions pages, resource pages and blog layout.
Now, more than ever, it’s become important to me to ensure that we are doing “good” whenever possible. You may recall, last year we did a clothes drive with Dress for Success and this year our focus is on There With Care. In August we spent a day helping them create care packages for families of children with critical illnesses and the entire month of October we are doing a clothes drive for these families.
If you have time, I’d love to catch up over a call, email or Linkedin and hear about what’s new for you and your team this year, and what your goals are for 2019!
As Heather mentioned and from my conversations, I can tell you one thing for sure - improving through-Partner marketing is front and center as Channel organizations roll into Q4. Not only have we been talking about helping Partners directly through Managed Marketing Services and platform assessments and implementations, but we see content strategy within those platforms as a trending topic too. Specifically - the age old Channel enablement question from a content angle - which types actually drive Partner enablement?
Great question! We find, content that teaches Partners “how” to be more effective are the most impactful. For example, how to solve customer pain points, how to position themselves, how to drive more revenue, you get the drift. Because each Channel organization is unique, the discovery process for finding out what your partners need from you is equally unique. What Partners want to see less of is repurposed end-user content. You know, when you “partnerize” content from corporate marketing. If you’re looking for new innovative content strategies, through-Partner marketing platforms, or simply wonder what’s working for other Vendors, contact me.
Always happy to help,
In the Spotlight
HUBSPOT INBOUND 2018
For those who attended Inbound in Boston this year, we hope you enjoyed it as much as we did! From Deepak Chopra to non-stop engaging sales and marketing presentations, it never fails to delight. If you missed it, don’t worry. We have you covered; three of our team members, Emily Supernavage, Marilyn Rogers and Lisa Miller attended and brought back a treasure trove of tips, tricks, and insights that we’ve started sharing on our blog.