We are incredibly proud and excited to announce that our fearless leader Heather K. Margolis has done it once again! After years of helping IT Channel companies communicate “To” and “Through” Partners, Heather recognized the challenge with through-channel demand generation is it hasn’t evolved in over a decade. Vendors continue to spend millions of dollars on platforms that their Partners simply don’t use.
And that’s when Spark Your Channel was born. Heather created a through-channel marketing automation tool to empower Partners with the resources, strategy and support they need to drive demand in today’s noisy digital ecosystem.
These videos show you how Spark enables your team and your Partnersto drive more demand through customizable multimedia assets like webinars, podcasts and videos that solve customers' business problems.
In this recent blog, Heather talks about the challenges that exist with through-channel marketing automation as we know it, and how Spark Your Channel can help.