Services

Channel Maven™ Program Development
Channel Maven Consulting designs channel programs based on our clients’ business model and overall strategy.  We provide you with the programs and strategies to best attract and retain the appropriate solution providers that match your strategy and company culture. We like to get tactical and assist in building the infrastructure and processes necessary to successfully execute channel program elements.

Channel Maven™ Social Media Consulting and Program Development
LinkedIn, Facebook, Twitter, SEO/SEM, what does it all mean?  Whether an overall strategy for your channel or a project around a specific aspect of your program, Channel Maven Consulting provides you with hands on experience in social media and new media tactics.  Even if you just need to get your team up-to-speed on how to use the tools peripherally Channel Maven Consulting provides 2 hour workshops to get you started.

Channel Maven™ Campaign Development
Provide your clients with the lead generation strategies they need to increase business.  It is not just about your products, it’s about your products and the services they provide that make your joint solution the right fit for your customers.  Enable your solution providers to bring you more business and solidify your value proposition.

Channel Maven™ Custom Projects
Vendors looking to identify a new market or Solution Providers looking to take on a new vendor product – they can both turn to Channel Maven Consulting for additional resources around a number of projects. Channel Maven works with its clients on short term or extensive projects including:

• Developing a complete field marketing plan with from logistics to on-site representation
• Executing a demonstration or evaluation program
• Providing real-time feedback on program success through solution provider engagement
• Initiating incentive programs, analyzing their success, and executing on full programs
• Managing channel programs elements including webinar series, podcasts, newsletters, and lead generation campaigns

Channel Maven™ Market Research and Analysis
Vendors:  Assess what your solution providers need, why they are or are not selling your products and what other vendors are providing.  We include conference calls, in-person interviews, and focus groups with current, previous, and prospective solution providers.
Solution Providers:  Get a full assessment of your current vendor programs and products and strategy for adding additional members.

Channel Maven™ Partner Incentive Programs
Points or Cash?  Product or activities?  External vendors or internal control?  There are a lot of questions that come up when launching an incentive program.  Before any decisions can be made, a full analysis of your current solution providers and strategy needs to take place.  Channel Maven Consulting can help.  We analyze your entire solution provider community, conduct surveys, and do a complete breakeven and ROI analysis of your incentive program.

Channel Maven™ Field Marketing
Tradeshows and expos can put you in a face-to-face conversation faster than email campaigns and cold calling but who has the resources to provide true impact?  Let Channel Maven Consulting do all the work for you.  Logistics, promotions, follow-up, and call-to-action Channel Maven Consulting will put it all together; all you have to do is show up.

Channel Maven™ Alliance Program Development
Looking to do lead generation programs with your partners but don’t have the resources?  Channel Maven Consulting has years of co-marketing program experience and can help you push your joint messaging to produce more qualified leads for both you and your alliances.  Joint direct mail campaigns, email campaigns, white papers, eBooks, webinars, and events.

Channel Maven™ Project Management
Looking to implement a new project, infrastructure, or strategy and looking for an additional team member to manage the operations?  Channel Maven Consulting has years of project management experience and will coordinate with your team, external vendors, partners and other stakeholders to make your project a success!

Channel Maven™ Infrastructure Consulting
Looking to integrate an automation system with your CRM or PRM and don’t know where to start?  Channel Maven Consulting has the resources to analyze your options, strategize your integration, and even complete the implementation if you desire.