Strategic Consulting

Channeling your inner strategist - when you are in the midst of putting out fires - can be a challenge. Building an initiative, implementing a platform or updating a program takes research, analysis, and best practices. As an extension of your team, our strategic consultants will help you build a unique, data-driven approach to drive real results for your business.

How can we Help You?

Program and Platform Assessment

The Channel is revolutionizing and technology is driving rapid business change. Your program and platforms must keep pace. Through expert analysis we assess, create or redesign a Channel strategy that specifically aligns with your goals to foster improved partnerships while enabling Partners with the right tools and resources to drive more demand for your solutions.

Strategy and Execution

Developing a smart strategy and executing on it are the two biggest challenges every organization faces. We know you're overwhelmed with the day-to-day, chronic firedrills and competing priorities. Our no-nonsense expert approach will not only calm your stresss, but we'll empower your team with a clear roadmap complete with turn by turn directions to overcome obstacles and drive success.

Program and Platform Management

Programs. Infrastructure. Management. Oh my! Supporting new and existing Partners, while working to improve their experience and ease-of-doing business with you demands heavy resources. Fortunately we've got you covered, as our team comes complete with qualified program and solution managers who literally lead the way, to navigate successful implementations and align your Partner's journey.

Enablement materials 

Enablement by definition means to make something possible. It's a pattern of interaction that allows growth. More than simpler, faster, better, your enablement tools must deliver profitability. Let us help you identify gaps and implement best practices that will not only empower you to connect with your Partners and Customers but drive effective sales.

Partner Recruitment 

A strong channel program starts with strategic recruitment. You must identify Partners who will grow your sales and spread your message. Working together we'll develop the ideal partner profile based on your goals and market requirements. Then educated with a "what's in it for them" Inbound Partner RecruitmentTM strategy, we'll guide your team toward successful prospecting.

building training programs

Knowledge is power. When it comes to training - we offer LMS strategy, course design and effective implementation for your virtual, online-instructor-led and live sessions. Remember: your success is born from positive customer experiences built on trust. And you can't build trust without a solid foundation and demonstrated expertise. Let us help you reduce time-to-market through effective Partner and Customer education.

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Customer Testimonials

At two different technology companies, I hired Channel Maven to help partners assess their web and social strategy. Channel Maven understands partner’s businesses and provided both high level and detailed recommendations for obtaining more visitors and followers. These were six month plans actionable by the partners. Over 15 partners engaged with their service over the course of one year and found it to be a valuable benefit. In addition, Heather delivers an engaging presentation. If you have the opportunity to hear her, I would recommend it.

Linda Knauer, Senior Manager Partner Marketing, North America

Keeping Your Channel Partner Program Relevant in Today's Market

Learn more about:

  • Better defining the Partner landscape
  • Finding your sweet spot where the most growth potential lies
  • Developing Partner personas
  • Categorizing Partners for optimal outcomes
  • Driving support and loyalty with Channel Partners
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