Engagement refers to people interacting with your Twitter feed. This includes retweets, favorites, and following along with @Mentions and direct messages. The big deal about increasing engagement is that your reach increases. Reach determines influence and influence establishes leadership.
1. Increase engagement:
- Post frequently – you can’t over post on Twitter. Guy Kawasaki recommends posting 50x/day and reposting the same content every 8 hours for the first day. This is a hard cadence to maintain (trust me, I tried it for a month!) The point is: the more content you push out, the more followers you get faster and followers = exposure
- Post interesting content
- Use #hashtags frequently but only when they’re relevant
- Use @mentions to amplify your reach
2. Pushing your content:
How your tweets are worded is the most important consideration: Tweets are 140 characters, including the associated link. Tweets MUST be written like a headline. The same techniques that apply in journalism and blog titles plus understanding the psychology of why we click on Tweets is critical when you are posting your own content.
Your content will increase SEO and bring inbound traffic to your website so when posting content that belongs to you the goal is: Get as many retweets as you can to spread it wide (get more clicks) to accomplish this, you have to entice followers to stop what they are doing (surfing twitter) and click the link you provided instead of clicking the millions of other links in their feed that’s whizzing past at lightning speed.
3. Pushing someone else’s content:
The goal is to provide good content and get followers the Tweet language needs to be clear and interesting but is not nearly as important as when you are promoting your own content. This is true because yes, you want to be seen as someone who posts good, relevant content but the end result of SEO and inbound marketing is benefiting another person/company so the end goal is not as critical to your business.
4. Not every Tweet has to have a link:
In order to keep up a steady cadence with Twitter, tweets don’t have to always contain a link. They can be pictures, quotes, cartoons, infographics, or commentary from you. These types of tweets keep you engaging with your followers, take less time to find and help keep your twitter stream at the front of the “fire hose” of tweets.
5. Consistency is key:
Twitter has algorithms – I don’t know the specifics but I do know, from experience, that the more consistent you are with posting, the more they put you in front of others as a “suggested connection” for people to follow.
Schedulers like Buffer help can help with consistency. It’s better to post 5 per day than 25 per week over random days. Both ways net 25 posts per week but only one is consistent. With a social scheduler, you can more easily “set it and forget it” by spending one block of time scheduling tweets for a whole week.