Channel Maven Consulting
Channel Maven Consulting

Who is Channel Maven Consulting?

Call us crazy. We’ll admit, we’re a little off our rocker with passion for making channel marketing teams succeed. That’s just what happens when you get a team of strategic channel experts working to understand individual client’s channel marketing and communications goals. What we really want is for you to see what happens when we help drive more effective relationships “to” and “through” your partners. LEARN MORE »

From Our Blog

How to Create a Successful Event Experience (Part 1 of 3)

by Channel Maven on April 21, 2014

Want to know how to better engage your audience for events? Here’s one clue, Facebook is probably not your best resource for B2B sales. Watch Part 1 of “How to Create a Successful Event Experience” for proper ways to better reach your audience.

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Are Promotion Items Making an Impact with Channel Partners?

by channelmaven on April 3, 2014

Okay, I’ll admit it.  I loooove cool promotional items. SWAG, Gimmes, Promos…whatever you call them, if they are really cool, I’m going to do whatever I can to grab them at the show and bring them home to my collection.

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You’ll note there’s not a single standard pen, pencil, or post-it in this photo.  So what is it that truly makes a promo “cool”?  What makes it something I’m going to make sure I get before I leave the expo and keep for years to come?

Note: Want one of your promotional items added to Channel Maven’s collection and posted on social? Send it to: 1035 Pearl Street, 4th Floor, Boulder, CO 80304 and we’ll be sure to post it on our social and maybe even our blog!

Is it nostalgic? 

I saw this Rubik’s Cube from Sophos and had to have it! They offered me a very nice speaker’s gift after doing a session at their partner summit and, while I thanked them profusely, I also asked if I could have a Sophos’ Rubik’s Cube. Why? Because it reminds me of the first one I ever had when I was… well, let’s not go dating ourselves. The point is, this one stays on my desk and I see it all the time. Excellent way to remind partners and customers who you are and what you do. As you can see, I learned my lesson from the first one I ever had that I’m not very good at solving it so I never even played with it.

Is it cute, fun or entertaining?

The monkey in this photo actually has elastic tubing inside of him so if you hold his fingers, pull his tail and let go, he’ll sling-shot across a room. I’m not kidding—this thing gets air. The best part is when he lands: he makes this monkey-like noise. If that’s not a great way to break up a long workday, I don’t know what is!

Same with our pen from NetApp and sumo stress ball from Hitachi.Data Systems. Funny and functional, they make me smile when I look at them and I’m a big “fiddler” while I’m on the phone so both come in handy.

Is it useful?

I’m always excited to come across the next fun gadget that actually makes my life easier. The Microsoft mouse or USB extender is the perfect example. I also have an iPhone tripod I really liked using until it broke. The great thing about promotional items is you’re not heartbroken if you lose or break them. My favorite promo items are probably still the little tin of mints. It’s not new or cool, but talk about useful! There’s nothing worse than walking around a conference hall with lunch still on your breath.

So what does this mean to you?

Why should you bother?  Our friends at The Performance Group, a leading event management and experience company, make a really good point.  Dawn Witherspoon comments, “Event hosts can use gifts to promote their own conference.  One of our clients provides their partners with a yearly conference giveaway bag, and they’ve learned that other partners see the bag and ask how they can get invited – so it’s also about advertising next year’s event.”

As you’re thinking about which promotional items you should be ordering, sometimes it makes sense to spend a little more on ones that people will keep on their desk or will use for some time. Not good at this type of thing? Me either. That’s why I always call our buddy Max at Ellco Promotions, give him a sense of what our theme is, and he comes up with some creative ideas. Last year we helped the McAfee channel team pull off a very cool retro cocktail reception for partners including wristbands, Rock ‘Em Sock ‘Em Robots, and glow-in-the-dark drink mixers. Come to think of it, I never got my wristband!

As always, Channel Maven Consulting is here to help if you have questions for your partner summit or sales kickoff or topartners when you’re doing a booth at a trade show.

Let us know what cool promotional items you’ve discovered or used in the past.  Want to add to our collection and get a shout-out on social? Send your item to:

Channel Maven Consulting
1035 Pearl Street, 4th Floor
Boulder, CO 80302



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7 Social Media Tools You’re Not Using…But Should Be

by Channel Maven on March 25, 2014

Social media brings greater awareness to your organization, but it’s time-consuming and not always easy to fit in with the other business tasks you’re completing every day. To increase your social media reach, drive more engagement and save you precious time, here are 7 tools to add to your marketing tool-kit .

Increase Your Online Presence

Quora - Quora is a question and answer forum that relies on user-generated content like Wikipedia. If you are looking to be seen as an expert in your field, this is a great place to set yourself apart by answering questions thoughtfully. The goal here is to be helpful, not salesy.. If you are looking for specific information, Quora is one of the best places to ask a question.

LinkedIn Video  - In 2013, LinkedIn began rolling out the LinkedIn Professional Portfolio, which lets you showcase your professional achievements visually. You can upload images, videos, presentations and documents to the different sections of your profile in order to increase engagement and stand out from the crowd.

Get Noticed More

Buffer  – Want to know how your social media updates are performing? Then you need Buffer. This publishing tool sends your updates to Twitter, Facebook, LinkedIn, Google+ and while providing powerful built-in analytics. These analytics help determine which posts are working well and the best time to publish updates based on your followers’ viewing habits.

Canva - Research shows that people love visual content. Images add interest to text and increase the number of shares for blog posts, articles, eBooks, etc. Canva lets you add graphics to your content by customizing templates without the need for graphic design help.

Save Time

Feedly - Since the disappearance of Google Reader new RSS readers have entered the content aggregator space. One of the more straightforward, but well-designed options is Feedly. With Feedly you can subscribe to the RSS feeds of industry blogs and news sites to find content around topics that interest you and your target customer. It also provides an easy way to share information across your social media networks.

Flipboard - Touted as your own “personal magazine”, this app creates a beautiful layout for blogs, news sites and social profile feeds that you can “flip” through to read. Similar to Feedly, you can read sources you subscribed to or select from different topics.

Mention - This is one of the best tools to monitor your company’s presence on the web. You can track brand mentions or select keywords used in online forums, social media platforms, blogs and more. But, the real plus is being able to respond directly to the results you find.

These are some of our favorite tools for social. Do you agree? Are there additional social media or productivity tools you’d recommend? Let us know in the comments.

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Channel Maven Consulting Turns 5!

by channelmaven on March 8, 2014

In the hustle and bustle of moving to our new, bigger offices and hiring for 3 new positions the Channel Maven all but forgot the big birthday!  Channel Maven turned 5 years old on March 1st and we’d all like to take this opportunity to say Thank You!  In entrepreneurship years, 5 is like 15 (not quite dog years) and we couldn’t have done it without you.

Channel Maven Turns 5!

Channel Maven Turns 5!

Thank you to our clients who put their trust in us and bring us more of the work we love doing!

Thank you to everyone who reads our blog and gives us great feedback as to what you’d like to hear more about!

Thank you to our advocates who suggest us to colleagues and partners!

Thank you to our strategic partners who help us to expand our offerings and allow us to do the same!

Thank you to our Channel Maven team for making it a fun, invigorating place to work where we never stop learning!

At our 5 year birthday we have some pretty amazing things going on; new solutions, strategic partnership announcements, and some new team members to introduce…stay tuned for all the excitement.

Right now, I’d like to hear from all of you.  What would you like to hear more about on the blog? What would you like to see us doing more of?  Anyone who sends us a suggestion is entered to win one of three complimentary consultations where we’ll assess your channel program, communications plan, or your through partner marketing strategy.



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“Our partners are more engaged and doing measurable demand generation…the marketing guidance that the Channel Maven team has provided our partners is priceless.” Read more>>
Tracy Staniland, Asigra

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Speaking Appearances

Microsoft World Partner Conference July 8th

Barron’s Top Advisory Teams Summit July 17th-19th

IPED Social Media in the Channel Workshop September 10th-11th

Oracle Open World – Social Media Rally Station September 22nd-25th