If you read 10 Great Places To Find Followers and you’ve been carving out a corner of the Twitterverse, you’re probably ready to add some common practices to get noticed, drive traffic to your website and connect with others via this fast moving social media platform.
There are two main strategies for increasing engagement on Twitter and gaining followers:
#Hashtag Strategy – the # (formerly known as the “pound sign”) is primarily used in two ways:
- Search for relevant content: for example if you are interested in Social Media Marketing, search #SMM, #SocialMedia, #Social, #Twitter, #ContentMarketing etc – By doing so you will come across interesting content to share with your followers. Same goes for industry related searches: #ChannelMarketing #PartnerMarketing #B2B, #MSP etc.
- Put your content in searches: When you post content, #hashtag it appropriately and/or choose content based on a #hashtag you want to be seen as a contributor to. For example #leadership, #PartnerMarketing, #VAR, #MSP, #cloud, #cybersecurity. People doing #1 above will find you and follow you.
Retweets are important:
- Increase your followers
- Brand exposure (personal and company brand)
- Position you as a leader
- Spread your message/content
Retweet their content too – when you retweet, you are interacting with that twitter account and letting them know you like what they posted. If you retweet, they will notice and often follow you back.
Tip: People pay attention to what you’ve retweeted and are likely to read it based on your endorsement so make sure you’re retweeting relevant interesting content.
@mentions strategy – that’s an @ + a Twitter handle @ChannelMaven for example
@mentions show up in the notifications section of a Twitter account. The person monitoring the account can see who is “talking” to them via Twitter. It can be used in a few ways, mainly:
- Conversation starters: “@channelMaven, here’s an article that made me think of you [insert link]” or “@Fill-In-The-Blank; thanks for the great keynote speech I love what you said about #cybersecurity”
- Acknowledgement: “check out this amazing article from @forbes ” or “watch how @XYZ partnered with @ABC to amplify their award winning #datacenter” or “according to @gartner (insert relevant statistic)”
By using @mentions in those ways, you’ll increase your chance of being retweeted by the twitter accounts you’re mentioning because they want to amplify their exposure and can easily do so by retweeting your mention. OR when used as a conversation starter you can form relationships, partnerships and friendships with like-minded companies and people via Twitter.