There are so many webinar platforms out there from which to choose. Of course, we’re a big fan of BrightTalk, GoToMeeting and WebEx.  We’d never suggest there is only one platform for everyone out there, so we love the opportunity to review new resources as we come across them.  We had the pleasure of checking out KnowledgeVision and suggest you do the same if you’re looking for a multimedia platform to better market to your prospects and customers.

Think of the company’s host of products as a presentation machine designed to help you create a more engaged and interactive audience.

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You’ve recruited, trained, and helped your channel partners execute several sales, but they still struggle when it comes to truly marketing your solutions.

Whether it’s a lack of resources, know-how or bandwidth, your partners need more marketing assistance and they’re looking to you for help.

I had the chance to speak on this very topic at BrightTalk’s Channel and Marketing Summit this week. (As a side note, the Summit featured lots of channel-specific content and dynamic speakers, so be sure to check it out.)

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In the Spring 2013 edition of the newsletter, the Channel Maven team is happy to introduce some new players to their team. Channel Maven also gives tips on what they’ve learned over the past 4 years in marketing “to” and “through” the channel. Heather K. Margolis, President and Founder of Channel Maven Consulting and  UBM Tech Channel combine efforts to conduct a survey that highlights what partners need in order to market your solutions more effectively.
Get all of the great advice from the Channel Maven Newsletter and subscribe on our home page so you don’t miss the next one!
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Watching Sir Richard Branson speak at CA World I’m always completely in awe of the types of speakers and entertainment manufacturers are able to get.  Over the course of the next 4 months many of the biggest “Worlds” and Partner Summits are taking place.  Check out The VAR Guys list of Partner Summits to see what you’re missing.  The question becomes how do these manufacturers compete on buzz and impart as much knowledge and relationship building as possible?

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