In part one of this blog series we discussed why you should host a contest for your B2B company including setting your goals and parameters to make it successful. This post will show you how to take what you’ve learned and put it into action. Let’s look at how to launch your contest, keep it legal and finally, how to wrap up a good contest.

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B2C companies have been using contests successfully to promote their products for ages, but B2B companies are just starting to see the benefits. People love a good contest. The thrill of potentially winning a prize makes people very happy. So how can you use contests to help your business thrive?

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Using a social media aggregator can help save you time while maintaining various engaging social media platforms. Using an aggregator allows you to post valuable content using one website instead of having to log into every specific platform. You also have the ability to schedule content to go out in the future making posting less time consuming.  This makes your posts more consistent even if you don’t have time to push content, making light work of any social media marketing strategy.  To remove guesswork, we’ve looked into some of the more popular aggregators that users find helpful.

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Google has announced that on July 1st it’s application Google Reader will no longer be in existence. This content aggregator has been a favorite for many. The reason behind Google removing Reader is the decline in use and the opportunity this gives them to put more focus into other products and services.  Now that Google Reader will be gone, the uncertainty of which RSS feed reader remains. Even though it is going to be a big change, there are many options that exist. Below, we walk you through what we believe are some of the best alternatives.

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