In the past at Partner Summits or IT events, the Social Media Rally Station™ offered attendees complementary headshots and consultations to update their professional social profiles. For our third year at VMware PEX we wanted to change things up a bit. To meet attendees current needs and continue to improve their marketing efforts, we added two new exciting consulting offerings to help Partners and attendees drive social content and track their competitors on social.
So how does it work?
Step 1: Attendees check in with our Coordinator
Welcoming Partners into the Social Media Rally Station™ is our coordinator. After assessing the attendee’s needs the coordinator sends them to the photographer or ideal consultant.
Step 2: Their professional headshot is taken
In a few short minutes Partners receive a complimentary photo shoot that could cost up to $1,000 elsewhere. Steve takes multiple shots and the Partner chooses their favorite photo that is then prepared and emailed in less than 72 hours. This professional headshot can be used in a number of ways: social media profiles, press releases, webinars, company website, and more!
Step 3: One-2-One Stop
This original component of the Social Media Rally Station™ helps Partners use social to drive demand. The Partner logged into their personal LinkedIn profile and is consulted on ways to take their social and online profiles to the next level and start engaging their audience. The consultant, an expert on all things social, evaluates the Partner’s presence across all social platforms and each Partner leaves with a Channel Maven checklist reiterating everything discussed during the consultation.
Step 4: Partners Create Social Content
Partners meet with a Social Media Rally Station™ consultant who evaluates their marketing objectives and helps them master content creation. Our consultants help identify their target audience through targeted questions and Partners walk away with their prospect’s pain points defined and outlined for a related blog post, video script and/or case study.
Step 5: Channel Maven Social Intelligence
This year we also gave Partners an opportunity to see where they stack up against competition through Channel Maven Social Intelligence™ reports. We analyze how they compare with their competition on all social platforms and search engine optimization (SEO) efforts. These reports help our consultants provide suggestions and recommendations for where and how Partners can improve their online presence. The report shows Partners how many social media posts they have compared to their competitors and how their posts compare on engagement and reach. The search engine optimization (SEO) component of the report gives insights on keywords, meta descriptions and other factors that we use to help improve their search engine rankings.
Partners can do all stops or just one. Whatever the Partner needs help with, the Social Media Rally Station™ is there to help! VMware PEX was another successful Social Media Rally Station™ for the books and the new format was a big hit. We had a great turn out of Partners and already see a number of them practicing pointers they received from our consultations. A huge thank you to VMware for inviting Channel Maven Consulting to participate in this wonderful event for a third year in a row. We look forward to sharing the new offerings with more Partners in the future, and continue to look for ways we can reinvent our Social Media Rally Station™.