Imagine you’re on the web minding your own business innocently researching a topic — when another equally interesting topic hijacks your attention. You know you shouldn’t click that link because you have deadlines to meet. But, just like “Alice in Wonderland,” curiosity gets the better of you. Suddenly, you fall feet first into the content rabbit hole. It’s filled with fantastic videos, tantalizing ideas for future blogs and wondrous new social programs that you’d love to delve into. Sound familiar?
Internet induced “Alice in Wonderland” experiences like this happen to the best of us.
Luckily, there are several free, cloud-based apps that can help. Our favorites are Pocket and PearlTrees. These simple to use apps allow you to save and retrieve bookmarked articles/blogs from any device – leaving your rabbit holes for later consumption. Plus, it will give you something to look forward to the next time you’re bored in line.
At Channel Maven Consulting, our mission is to help vendors and partners drive more business through the channel. We do so in a bunch of different ways, but one of the most important things we do daily is stay informed of channel and general marketing best practices. How do we accomplish that? One way is by sifting through heaps of content looking for the best share-worthy articles from a wide variety of sources. Imagine the sheer volume of rabbit holes we encounter daily (Yes, we’re never bored in line!)
Want to see Pocket in action?
Here’s a sneak peek at the content gold in our Pocket. You can also check out our Twitter for more posts on channel marketing best practices. Enjoy!
This article is chock-full of so many easily executable ideas for increasing conversion. It’s going to be in our Pocket for however long it takes to go back, break off small pieces, and digest the wisdom in snack-size bites! Plus, make sure to check out the squeeze page. It might become your new BFF.
Ikea, you’re funny! This came by way of a channel vendor who wanted to share a chuckle. We posted it on social #BookBook, and it landed in our Pocket for safe keeping as a subtle reminder of how and why good tongue-in-cheek humor works.
Tools save our sanity. This is a great article about harnessing the power of social tools to make feeding the content machine easier! It’s a recipe for how to intertwine tools to make them work together more efficiently. There were too many good tidbits to digest in one sitting, so in the Pocket it went… and the socks are a nice touch.
This is an interesting and informative compilation of noteworthy resources to consider when building your business. From forums, applications, Q&A sites to you name it, the strategies are listed here. Scan it for the ideas that work for you. We promise you’ll find something worth reading.
Yes, blood donation. We realize it might seem odd that these articles found their way into our Pocket, but there’s rhyme to our reason. Trust us.
The first article lays out the latest marketing trends: the buyer’s journey and persona based marketing all-in-one package. Learning how the American Red Cross brought their marketing into the new millennium by understanding the donor (buyer) perspective is the equivalent of marketing-candy!
The second article, a link from the first, is a deeper dive into the mechanics behind the donor experience (buyer journey) from the logistical and tactile perspective of the design company. It’s equally interesting from the design point of view and informs us of the steps they took to execute the Red Cross’ vision. This whole concept is blog worthy, and that’s why we saved it.
Thanks for sharing our Pocket. We hope you found some useful take-a-ways!