Channel Maven Consulting


Reason #198 Why You Should Attend Baptie Channel Focus

by channelmaven on December 22, 2014

Channel Maven Consulting will be there!

Did you know one of the world’s leading IT and Telco channel conferences is now in its 18th Year? That’s right – The Channel Focus North America with Latin America event is back, and will be held at the Miami Marriott April 21 & 22 of 2015. Channel Maven is excited to announce we will be in attendance and co-sponsoring this event!

This year you’ll hear from top executives from some of the biggest IT and telco companies talking about their challenges in the channel and how they overcame and built successful channel programs. Presentations will cover topics such as; Measuring Channel ROI, Working with a Partner Sales Team, and Building & Incentivizing an Effective Partner Training Program.

Also, the hands-on peer-to-peer workshops are hugely collaborative and informative, with your choice from 15 sessions daily. Oh, and did we mention our very own Heather K. Margolis will be in attendance speaking on channel marketing? The event is a must attend!

Interested? Act now and use the discount code VPDC-_ (be sure to include the “-_” on the discount code) to pay only $1495….that’s $200 off early bird pricing!


For bookings, e-mail or call Baptie’s channel sales team at 303.722.6571 and join over 250 of your peers from across the US to discuss the current challenges facing the Channel in North America and Latin America and the future opportunities arising from an evolving industry.

For more information on speakers, agenda and more, visit the Channel Focus website.

Also, be sure to follow the event and everything leading up to it on Twitter using the hashtag #cfna15.

The Channel Maven team looks forward to seeing you there!

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SEO – It’s More than Just a Game

by channelmaven on December 18, 2014

Showing up at the top of search results can help business grow exponentially and content is a major player in the SEO game. So, can partners create and distribute content in a way that helps their site’s SEO?

First, in order to score points with search engines, we have to think like them.

Prior to 2011 when major search engine algorithm changes occurred, marketers spent countless hours writing keyword-laden short snippets of content and built backlinks by contacting sites and asking them for links. This system worked well until links became a commodity, bought and sold to drive up the SEO value of websites and suddenly, spam began showing up in searches.


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If we think like a search engine, we see how 2011’s methods don’t help us return relevant content for a human searching.  So, search engines began demoting the search rankings of sites using those tactics. They also released new guidelines like: 300 word minimums for content.

Panda, the name of the algorithm change, was the point in history when marketing took a turn from pages on sites to posts. Blogs became more popular and more focused, and sites that did a great job of creating content for human consumption were rewarded in SEO value.

This is where we’re at today. Content has to be relevant and helpful, interesting, funny, amazing, and/or eye catching. It also has to not only provide value for the human, it has to compel us to share it, come back to it, and take time to read it. All of which are part of search engines ranking your site in search results.

But wait. Search engines are still computers, right? Right. So how can they tell your content is fabulous? Keywords, still factor in but not in the same way as before. Since keyword dense content does not win the favor of search engines (anymore), what can we do to hedge our bets on both the human and the search-engine-bot sides of SEO?

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The first part is simple (wink-wink). Write compelling relevant content that’s worth sharing. Deliver new ideas, new perspectives and share it on social media where other people will see it and share it. Search engines factor social media into your SEO. The more shares and favorites/likes you receive, the faster and deeper the search engines will index your site. So, share your content liberally.

Accomplish that and compose your content in ways that make it easy for search bots to analyze and you’ll make huge strides in SEO value. But first you have to know what search engines scan for. We recommend using Yoast SEO plugin if you have a WordPress site. It makes this complex SEO conversation much simpler and gives you instant feedback on your SEO value before you post an article.

SEO gear
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Basically, with or without an SEO plugin, there are some key elements to focus on:

Keyword – choose one keyword or key phrase for the topic of your content. In this article, we’re using ‘SEO’ as our key phrase. Remember, as you write the content, chosen keywords are expected to be in the exact order and used more than just a couple of times. For example if my key phrase is: ‘SEO’ then ‘search engine optimization’ or ‘search’ by itself doesn’t count because it has to be verbatim.

SEO Title is what you see as the title on search and might not be the same as the title. Titles are written to attract humans to share. SEO titles are written to attract search engines to share and they don’t have to be the same.

Meta Description is the words below the SEO title that describes what the article is about. By default, it will be the first 156 characters of the article, which may or may not be the best words to describe your point.

Yoast SEO Example

Other factors that Yoast will help include other SEO pitfalls so you can correct them before the article is indexed such as:

  • Keyword density
  • Readability
  • Outbound Links
  • Use of H2 Headings
  • Keyword/phrase density
  • Keyword appearance in the first paragraph
  • Word count (above 300)
  • Title less than 70 characters

So the next time you sit down to write a blog, remember: writing content that’s relevant and share-worthy while also hitting SEO targets is the one-two punch that will help your site rank better in search.

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We’re Hiring!

by channelmaven on December 9, 2014

Are you a self-starter with a ‘can-do’ spirit and have experience in demand generation? Are you looking for a position with the opportunity to wear multiple hats? Channel Maven Consulting may just have your dream job!

“Channel Maven Consulting is looking for a highly motivated full-time Marketing Consultant for a growing, strategic, channel marketing consulting firm located in Boulder, CO. The Marketing Consultant will play a key role in managing client accounts and assisting them with traditional and social marketing. We seek an experienced marketing professional who gets things done with a smile and delivers excellence in every encounter with clients. We are a B2B organization so this candidate must have B2B experience.”

This position is well suited for someone looking to join a dynamic and growing team who can get the job done without a lot of structure. Do you have channel marketing experience? Great! Do you like dogs? Even better. Find out all the details by clicking here.

If you or someone you know is perfect for this role we encourage all qualified applicants to apply.

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Willy Wonka’s 4-Step Guide to Writing Irresistible Social Media Posts

by channelmaven on December 4, 2014

If you are an avid social media user, you have probably seen your fair share of social posts – some good and some bad. It may seem easy to create great posts and you’re right – it is! If you read our 8 Simple Steps for Success with Social Media you are well on your way to mastering social. And with these key elements, you should have no problem growing your audience and creating killer posts.

Wonka Meme

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1. Content is Key

In Wonka terms, content is the “Golden Ticket” to creating killer posts. Your content should be both relevant and interesting. Don’t mistake this, however, for being industry specific. While industry specific content is crucial, your audience will also appreciate lighter easy-going content. The goal here is to give your followers something they find helpful, useful, interesting or relevant. Don’t give them content they regret clicking on. And, as always, remember the 70/30 rule. 70% of content relevant industry information and 30% about your company.


2. Know Your Medium

It is equally important to choose which platform is appropriate for your message so, writing content specifically for that platform helps. LinkedIn can support over 400 characters per post, inviting you to deliver more meaty posts. On the other end of Wonka’s chocolate river, Twitter moves at the speed of sound and is nearly impossible to over post on. Be sure you are using each platform to its fullest potential and check out Twitter Newbie? – @Mentions and #Hashtags and Tweets – Oh My! For more tips and tricks to increase engagement and cut through the Twitter noise.


Photo Credit: siochembio

3. Make your Posts Irresistible

Writing killer posts is basic psychology and intuitively we all know what makes a great post. It hooks you and reels you in, much like the many temptations of Wonka’s chocolate factory, and makes you want to click it or share it.

Here are a few examples to help you write great posts with a hook:

Example 1 – Tell them What they’ll Get (or not): If you click this link, you will not be sorry. If you don’t click it, you might miss out.

Example 2 – Ask for Feedback: I think this, what do you think?

Example 3 – Tempt them with a Break: This is the funniest/cutest/saddest thing I’ve ever seen so you should click.

Example 4 – Provoke their Competitive Side: You need to know this or you’re behind the times.

Example 5 – Solve a Pain Point: This or that made me a better (fill in the blank) marketer, parent, worker.

Using these examples as guidelines, it becomes easier to draft posts that are tempting and well worth clicking.


4. Keep it SOCIAL

The name says it all – Social Media is meant to be social. The reason we post is to build a social presence and engage with our audience. Try to form your posts in a way that leaves them open-ended and invites discussion. For instance, looking at example # 2 we are directly inviting our audience to engage with us.  It is important to mix up the types of posts to spur the ongoing discussion on social.


Is there more to creating killer posts than listed above? Absolutely. We could go on and on, but ultimately it comes down to you. You have that unique attribute that makes you, you and gives your posts personality. Much like Charlie learned in Wonka’s chocolate factory, you must find your own way to make things work!




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