For the past few weeks (and years) we’ve talked a lot about Social Media. Why it’s important, in Channel Partners Benefit from Social Media (more than you might think). How to find content, in Never Fall Down the Content Rabbit Hole Again. And how to succeed, in 8 Simple Steps For Success with Social Media. The list goes on and on. But, before you create awesome content and start gaining followers it’s imperative to spend some time polishing up your profile. Why? It’s the first thing people look at when you post on social. Think of your profile as the heart of your online persona. When fans and followers find your profile, make them want to stay and connect because that’s where the opportunity for a relationship lies. What do social relationships mean to you whether a solution provider or IT vendor? MORE BUSINESS FOR YOU!
Where do you start? You start by thinking about your audience. Every social media platform is unique and was created for a different purpose. To get the traction you want on social, create each profile separately while keeping the best practices of that particular platform in mind. At Channel Maven Consulting we believe the two most influential B2B social media platforms are LinkedIn and Twitter. Today we will focus on them.
LinkedIn was created as a business-oriented social networking service. Their official statement reads: “Operating as the world’s largest professional network on the Internet with more than 332 million members in over 200 countries and territories.” As opposed to Facebook, your Linkedin connections are likely to be current employers, colleagues, classmates, and industry peers rather than friends and family. The voice of your profile should be formal, informative and concise. Think of it as your online resume though LinkedIn is for so much more than just finding a job. Are there keywords you can use to become more searchable? Is your reader stuck on one topic because you have provided too much information? Consider the ten-second rule; if you had 10 seconds to make an impression would your reader stay or would they leave? Find a reason to capture their attention.
Use this checklist to set up a profile that will make them want to stay. Profile Checklist
The bottom line is to keep your overall goal in mind. Is there someone you’re trying to strike a chord with? Are you working to become a thought leader in your industry or target market? After you’ve taken these steps and built a robust profile you are ready to utilize LinkedIn for the reason it was created. Connect. Find. Be Found. Power Your Career. Learn and Share.
Twitter is another incredibly powerful platform where you can create loyal fans and establish credibility as an industry leader. With over 500 million tweets sent per day and 284 million monthly active users, perfecting your profile is crucial if you want your tweets to stand out. If you read our blog, @Mentions and #Hashtags and Tweets Oh My! (link) you understand the importance of applying @ and # into your tweets. Keep that in mind as you work on creating your profile. Are there keywords you can apply in your bio? If for instance you specialize in Channel Marketing, lead with that hashtag. That way if anyone searches #ChannelMarketing you will consistently come up in the search results. As always the most important thing to keep in mind is who your target audience is and what they might be searching. Unlike LinkedIn, which is more formal, Twitter gives you a little wiggle room to add some personality. Here is an example of a bio that incorporates both personal and professional objectives.
If you will be representing your company but also plan to post personal views, it’s important your readers understand that your views are your own.
Use this checklist to create a well-balanced profile. Profile Checklist
Twitter’s mission is: “To give everyone the power to create and share ideas and information instantly, without barriers.” More than any other social platform twitter allows you to caste a wider net surrounding a larger audience. Give yourself the opportunity to harness this power through creating a profile that is polished and well maintained.
Today we focused on enhancing your Twitter and LinkedIn profiles, but that doesn’t mean you can’t apply these tips and tricks to any other social platform you want to build a presence on. You’re planning on joining on Facebook, posting pictures on Instagram or pinning on Pinterest? Awesome! All this advice is universal across every platform. If we could give one single takeaway it is to know your audience. Who do you want to find you? What do you want them to see? What lasting impression will you leave…Give your online presence the time it deserves for the traction you’re looking for. Why?
More traction= More connections.
More connections=More relationships
More relationships= More opportunity for Business
Go Get ‘Em
Photo Credit: sironaconsulting