Okay so I've been outed as a Trekkie, it was bound to happen sooner or later.  If you don't know what I'm referring to, check out this post on 'Why Social Media Matters'.

In this next video, Senior Editor of CRN Rob Wright and I discuss how companies can use LinkedIn to drive business.  We talk about what is important to have as your foundation and which activities can win you business.  Are you using the tool correctly?  Are you seeing results?