Podcast: Understanding and Supporting Channel Partner “Destinations”
We talk about Partner demand generation morning, noon, and night. This conversation is a little bit different. In this Channel Maven Podcast, Heather is joined by Jason Beal, Senior Vice President of Global Channel and Partner Ecosystem at AvePoint for an interesting discussion about Partners' "destinations.” What are Partners trying to accomplish? Why are they building their business?
They also dive headfirst into building your business around non-transactional Partners and how to best support them. Do Partners’ need the same enablement and demand generation content your traditional partners need? The short answer is “no” but tune in below to learn more!
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