Podcast: Leveraging Intent Data for Channel Operations
Data is a powerful sales and marketing tool, but many SMBs still struggle to figure out how to strategically use it for lead generation. But when you use technology tools that take advantage of "intent data" you not only better understand who's interested in your company, but you can open new doors with prospects and customers.
In this Channel Maven podcast, Heather and Mark Troy, Founder & CEO of Union Resolute offer ideas for leveraging data to better understand interest for your company and market to prospective customers.
Want to learn more about harnessing the power of data and how to strategically drive demand with targets? We’re here to help!
Have a topic idea and want to be a guest on the Channel Maven Podcast? Let’s talk!