I know, I know; if you’re like me, when you saw the first mention of Google+ for Business you probably thought, “really, another social network?” The truth is, over time it has become clear that Google+ is an essential part of your online marketing strategy. Why? Even if your audience isn’t active on the network, it’s smart to have a profile and be active on there because Google now pulls Google+ content into their search results.
That’s right: if done right, getting active on Google+ will increase your SEO rankings. Google+ profiles are most often pulled into the “Related People and Pages” section of the “Search Plus Your World” feature on Google+. They can also be pulled up in general Google searches.
Because Google+ is new, the best practices within the network are still being defined. I recommend you keep an eye out for news and tips on using the platform as it grows. Follow us on Twitter @ChannelMaven for tips on Google+, other social networks, and other marketing & channel news.
Have you used Google+ yet? What do you think of it?
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