Channel Cheers! Get the Most From Your End-of-Year Budget
As you prepare for the end of the year, how are you enabling your channel partners to effectively drive demand? We get it - there’s no one-size-fits-all approach when it comes to channel marketing, but there are a number of revenue-generating strategies you can implement to ensure your partners have what they need to finish 2021 on a high note.
Don’t let your end-of-year budget go to waste! Whether you’re up against a “use it or lose it” scenario or simply trying to strategically reallocate spending, here are some ways to get the most ROI from your end-of-year budget:
Don’t Sleep on Social Media
Encouraging channel partners to enhance their online presence and leverage social selling is key to driving demand with your joint prospects and customers. Social media is also an excellent way to ensure channel partners have opportunities to receive and interact with the important information you provide, especially if you’re still not attending in-person events. By investing in a Social Media Amplification Program (SMAP), channel executives can effectively engage partners, build stronger relationships, and position themselves as thought leaders online.
Switch Up Your Partner Education Strategy
Channel partners have become quite digitally savvy. They’re more comfortable working with online platforms and doing business virtually than ever before. Consider hosting virtual training sessions or workshops for your sales and marketing teams or channel partners. From customized guest speaking engagements to demand generation workshops and partner-facing team training, you can build relationships and reduce time-to-market through effective online partner and customer education.
Sponsor a “Through” Channel Demand Generation Engagement
Empower partners to drive more demand by providing managed marketing services (MMS) or marketing concierge support. Select a group of high-potential partners, and we’ll work with them individually to ensure they have the education and resources they need to thrive. These programs are offered at different levels based on your partners’ current social media expertise and are designed to drive social skills and marketing efforts focused on your specific solutions.
Harness the Power of Personalization.
Personalized sales and marketing is key to reaching busy channel partners and digitally-fatigued decision-makers. By helping partners leverage content like personalized video, they can showcase solutions through business outcomes in a compelling and easy-to-digest way. It’s also more important than ever to provide highly personalized assets to partners based on their preferences and specialization.