Heather K. Margolis speaks with Lydia Smyers, Vice President of Worldwide Alliances and Channels at Oracle, to discuss just why social media is so important to your partners’ success. So, why does Oracle care about social media?

• Real time two-way communication with their partners. With social media, Oracle is able to update their partners on relevant information. Additionally, Oracle receives receive relevant partner feedback, from which they continually update their programs and service.
• Social media is a key element to help partners grow their business. Oracle recognizes that social media is a huge resource for partners’ discovering and engaging prospects and is focused on enabling their partners to take full advantage of these resources.

Watch the brief interview with Heather K. Margolis and Lydia Smyers below:

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