You’ve recruited, trained, and helped your channel partners execute several sales, but they still struggle when it comes to truly marketing your solutions.

Whether it’s a lack of resources, know-how or bandwidth, your partners need more marketing assistance and they’re looking to you for help.

I had the chance to speak on this very topic at BrightTalk’s Channel and Marketing Summit this week. (As a side note, the Summit featured lots of channel-specific content and dynamic speakers, so be sure to check it out.)

In my 40-minute webinar, I shared ways to truly drive business through the channel and tools partners need for marketing success. The session included:

•    An in-depth overview of the types of marketing designations your partners fit into

•    What you can do today to make your partners better marketers

•    Resources and strategies to truly drive business through your channel, including social media and content marketing tactics

Click here to watch the replay.

Drop me a comment or send a tweet and if you have questions on the webinar or want to know more about marketing through your partners in general.

The post Drive Business Through Your Channel: Helping Partners Market to End Customers appeared first on Channel Maven Consulting.