• How well do recent graduates know the channel?
• I don't like the term social media "strategy", there are SM tactics you add to your marketing/sales/product strategies.
• Should a 22 year old (unless they are uber intelligent) be building any strategy for a Fortune 500 company?

Cisco released a video of 'The Most Interesting Member of the Cisco Channels Crew", I love this guy!  Smart, funny, and with multiple retweets, shares, and comments it is obvious he did his job well.  My guess is he and Keith Goodwin aren't behind closed doors discussing Cisco's Global Channel Strategy.  And by the 23 followers he has on twitter and a recent tweet,  " Oops...I shouldn't have drank so much coffee! 0_o" it is obvious that Cisco gets that as well.  Tap into Millennials for idea generation and content creation that draws partners and customers in...makes your company see more "human" or humane depending on your current reputation.

Social media is truly something where every single member of your organization needs to be involved.

• Sales should be using LinkedIn to push valuable content to prospects
• Marketing should use platforms to push messaging and create that great content
• Executives should be building their thought leadership platform
• Channels should be using social media to build better relationships with partners and more importantly provide partners with the social media tools they need to reach out to prospects as discussed in my previous post

Having one person own your social media activities no matter what their age?   Never a good idea!

Hiring a Millennial to be part of the team and bring fresh creative ideas to the forefront?   Awesome.