Almost five years ago when I joined Twitter, I found it to be a pretty useful communication tool even in B2B. I remember trying to find someone at a specific prospect, tweeting out to my followers and ending up on the phone with the exact right person within 24 hours. Since then we actually became friends and keep in touch. Ahh the good old days, remember that, @mjayleibs?

Fast forward to 2012 when if you have pinned it on Pinterest, shared it on Facebook, posted it on LinkedIn AND tweeted it on Twitter you’re never sure if anyone is going to see that valuable content you want your audience to see. We’re all so overwhelmed by being overly available (I now have to take my MacBook Pro, iPhone and iPad with me everywhere…you’re welcome Jobs’ kids) that we’ve forgotten how to be an audience.

How do we just listen to what’s important?

Enter sites like Paper.li and @CRNBuzz.

Paper.li is a content curation service. It enables people to publish newspapers based on topics they like and treat their readers to fresh news, daily. Topics can be pretty much anything and it’s a cool way to get information (that you didn’t have to create) into the hands of your audience.

CRN Buzz is an online destination that identifies and presents the most popular and relevant stories that the most active experts and influencers are discussing on Twitter. (Yes I copied that off their website). Basically if you, 1) amplify content about one of their high tech categories and 2) get your followers up and 3) your RT’s increase and 4) people actually care about what you’re talking about, the more likely you are to find content you’re sharing and creating on CRN Buzz. Get in the know with @CRNBuzz.

LinkedIn Today takes all the great content that’s been shared on news outlets and puts them by topic in your appropriate view. If I’m in high tech I get mostly business and high tech stories though people in the medical field or finance get something different.

It all comes back to putting the right content in the right people’s hands at the right time. To do that, you first need to find that content then share it appropriately like we talk about in our post on social media amplification.

So what else are folks seeing out there?  What’s stopping you from becoming a influencer on @CRNBuzz or Top Story on LinkedIn Today?

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