As you develop or enhance your 2024 partner program, are you thinking about how to meet your partners where they’re at? We’re often eager to measure our success before we’ve actually evaluated the tools we've put in place for partners, to drive the desired results.

In this CMC Podcast, Akilah Murrell and Christina Nairn from Sophos explore how to serve others well, embrace authenticity, and utilize data to successfully align demand generation and partner recruitment. 

With tips on how to optimize outreach, you’ll learn how to forge stronger relationships with your partners and drive growth for the long game. 

Watch the podcast now! 

Ready to transform your partner programs? We’re here to help!