For years, conferences, expos, trade shows and conventions have been prime places to meet and network with channel partners. And although many of the face-to-face, hand-shaking opportunities we used to know and love have become virtual, post-event partner engagement has become more important than ever.
These days, it's critical to ensure partner interaction doesn't end when the event does. On the other hand, vendors often make the mistake of launching into an aggressive sales motion promptly after events. Instead, focus on nurturing and developing relationships on social until you’ve established credibility with prospects. In this Channel Cheers video, Brad Rolfe serves up his favorite Hibiscus Sparkler "mocktail" recipe and offers tips for leveraging LinkedIn to nurture connections after events in order to keep conversations and momentum going.