Simplicity is the name of the game for vendors of all shapes and sizes who are looking to enhance their channel programs right now. At the end of the day, partners like to do business with the vendors that are easy to do business with. So, how do you "Keep it Sweet and Simple" for partners? 

Are your MDF and/or Co-Op processes as seamless as they could be? 

Are your training and certification offerings clear and compelling?  

Is your incentive strategy attractive, streamlined, and easy to manage?   

Are fresh business planning, marketing and execution opportunities being offered to partners?  

Check out this episode of Channel Cheers with Brad Rolfe of Channel Maven, a part of 360insights, for more simple tactics to make it easy for your partners to do business with you, plus his famous toast with a Strawberry Mojito that’s sure to hit the summer spot! Watch the video now.

Ready for more tips about simplifying your partner programs? We'd love to hear from you! 

Brad’s Strawberry Mint Mojito Recipe:

Ingredients (Serves 8):

• white sugar, for rimming
• 2 large limes, quartered
• ½ bunch mint leaves
• 7 strawberries, quartered
• 1 cup white sugar
• 2 cups club soda
• 1 cup white rum (leave out for mocktail)
• 8 cups ice cubes

Directions:

1. Pour about 1/2 inch of sugar onto a small, shallow plate. Run a lime wedge around the rims of 8 cocktail glasses, then dip the rims into sugar to coat; set aside.

2. Squeeze all of the lime wedges into a sturdy glass pitcher. Toss juiced limes into the pitcher along with mint, strawberries, and 1 cup sugar. Crush with a muddler to release strawberry juice and mint oil. Stir in club soda and rum until sugar has dissolved.

3. Pour into the prepared glasses over ice cubes to serve.