Channel Blog - Channel Maven Consulting

October Newsletter: Content Strategy and Planning for 2019

Written by Channel Maven | October 26, 2018

Your Content Strategy: What’s In It For Them?

Heather K. Margolis, Founder and CEO

Whether a blog post, ebook, video... you name it... the only thing that absolutely matters is that you make it worthy of their time.Everyone reading this already knows -- whether you’re trying to engage your Partners or help them engage customers, it’s imperative that you provide value. So, how do you help people address their pain points, tell them something they don’t already know, or provide them with something valuable in exchange for their contact information? With content!

We all know there’s more content than ever out there and if yours isn’t hitting the mark it’s getting left behind. Wondering where your content stands? We’re happy to take a look and give you some honest constructive feedback! Shoot me a note anytime!

All my best,

Heather,  

New Routes to Market as the Channel Evolves

Brad Rolfe, VP Client Strategy
Content continues to be a pressing (and challenging) topic for the tech companies I speak with, especially as begin their 2019 planning. Most are wondering things like:

  • What’s the best way to repurpose content?
  • Where and what types should we publish?
  • How do we hone a content strategy?

It’s no doubt content is still king -- and what I see more than ever -- is demand for the same old steady-written content, alongside an increased demand for other types, including social media posts, videos, campaigns, and surprisingly offline content too. All of which are driven by a need to support tactics like Account Based Marketing (ABM), retargeting, SEO, and other growth strategies.

Of course, it’s no surprise that content comes with inherent challenges, mainly the creation and strategy. We all know the majority of (uninteresting) content is ignored, so it won’t work to just hire anyone to develop the content you need. And if you’re in that position, trust me you’re not alone. If you’re wondering how much content is “enough,” or which assets are better at moving the needle, and how to find the time and resources for your 2019 strategy, now is a perfect time for us to chat!

Always happy to help,

Brad,   

In the Spotlight

Planning for 2019

Whether you’re marketing to end-users or to-and-through your Channel Partners, planning is a necessary yet time-consuming key to success. With 2019 literally around the corner, the Vendors we speak with are in the midst of planning and answering tough questions that will impact all of next year, such as:

  • How much and what type of marketing support do our Partners need?
  • Which skills do marketing teams, CAMs, or other partner-facing teams require?
  • What does it take to actually move the needle through content and other assets?

Other questions we are helping to answer include the movement around SEO from keywords to AI-driven and what that means for integrated marketing. Plus Account Based Marketing - what it is and how you can leverage full scale and hybrid ABM to drive more business. And yes, it works for Partner recruitment too.

No matter where you are in the planning cycle now is a great time to have conversations and brainstorming sessions with consultants outside your organization who can bring a fresh, new, and different point of view. If you are interested in chatting, please reach out, we love to help tech companies plan and execute communications and marketing strategies.

In Case You Missed it

Rosewood Hotels Social Selling Workshop at IMEX 2018, The Venetian, Las Vegas, Oct 16-17

What happens in Vegas, stays in Vegas unless you were among those invited by Rosewood Hotels to join our Social Selling Workshop during #IMEX18! In which case, we sincerely hope you gained valuable insights and learnings from Jenn Reed and took away actionable strategies to reduce the time you spend on social selling without losing the impact!

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