Whether you’re focused on blogging, case studies, e-books or social media, strategic content creation is no longer a nice-to-have, it’s a must-have. But like any effective strategy it’s easier said than done, especially for marketers who want to truly engage prospects and support existing customers.
Before you put pen to paper, it’s important to think through your business plan, goals and processes, and consider factors like executive buy-in, resources and how to align your content with your unique sales funnel.
In this episode of CMCtv, Heather K. Margolis and Marilyn Rogers, VP of Consulting and Digital Strategy chat about the various aspects of a strategic content plan and offer practical and actionable advice for getting started.
Interested in learning how to up-level your own content creation? That’s what we’re here for! Contact us anytime.
Curious about a different Channel Marketing topic? Visit our library of on-demand CMCtv episodes. Or, if you have a topic of your own and would like to be a guest on CMCtv, don’t hesitate to reach out!