Did you know that 89% of B2B marketers use LinkedIn as a valuable social platform for demand generation? Or that 62% of marketers successfully use this platform to amplify their sales pipeline? With the average visit to the site lasting over 7 minutes, there's ample time to engage your target audience.
From uploading a unique banner image to incorporating video, to sending targeted messages, there are countless ways to set yourself apart and make a lasting impression using LinkedIn.
In this video, we explore how to optimize your profile and best practices for engaging with your audience in meaningful ways to cultivate and strengthen your online network, as well as ways to position yourself as a thought leader.
Want to know more about how to spend your time on LinkedIn? Check out Heather’s recent recap on LinkedIn algorithm changes to maximize your engagement.
Have additional questions about LinkedIn thought leadership and strategy? Don’t miss this in-depth blog post and consider Switching Your LinkedIn Profile from Connect to Follow.
Want to have a conversation about optimizing and improving your own personal or company LinkedIn profile? Contact Us Directly!