Enabling Channel Partners to drive more demand isn’t easy. More than ever before, Vendors must be strategic with how they communicate to and support Partners by simplifying programs and offering the resources they need to be successful.
SAP has created an end-to-end solution for Channel Partners called SAP Digital Academy that provides on-demand training and education on an array of marketing best practices from social selling and SEO to lead nurturing and renewal.
In this episode of CMCtv, Heather K. Margolis and Allison Gapter, VP Global Partner Ecosystem & SME Marketing at SAP discuss innovative ways that Vendors can enable Channel Partners to drive more demand.
Interested in learning how we can help you enable Channel Partners to drive more demand for your products or solutions? Contact us anytime, we’d love to hear from you!
Curious about a different Channel Marketing topic? Visit our library of CMCtv episodes here!