Channel Cheers! Partner Enablement and Storytelling

At Channel Maven, a part of 360insights, we have conversations with vendor organizations everyday about the importance of providing channel partners with compelling and relevant content.  

Whether you’re focused on “To” partner communication or “Through” partner demand generation campaigns, it’s imperative that the resources and education you provide enables partners to tell a story when positioning your brand, products or solutions.  

In this Channel Cheers video, Brad Rolfe serves up his favorite end-of-summer ‘mocktail’ recipe while providing useful tips for enhancing channel partner buy in, alignment, and overall brand storytelling.  

Interested in learning more about motivating channel partner enablement and storytelling? We’d love to hear from you.  

Non-alcoholic Watermelon Mojito:  

NGREDIENTS 

• ½ cup sugar 
• 2 cups chopped watermelon 
• 2 limes sliced 
• 1 cup of water 
• 2 cups chilled soda water (we love Topo Chico) 
• 1/3 cup fresh lime juice 
• 1 bunch of freshly harvested mint sprigs 
• Ice 
• 3 tsp finely grated lime rind 

DIRECTIONS 

• Place sugar and water in a small saucepan over medium heat until sugar desolves, bring to a boil and add 3 tsp finely grated lime rind and 5 mint leaves. Set aside to cool. 
• Place watermelon in a blender, and blend until smooth. 
• Place lime slices in a large pitcher, add watermelon, soda water, lime juice, and cooled simple syrup. Combine. 
• For extra flair, rim the glasses with sugar and lime rind.