At this point, blogging is an integral part of business growth. Sure, you can find new customers without a blog, if you pay for ads or your word-of-mouth marketing is amazing. But if you want to be found in organic search results nothing beats the power of leveraging keywords through blogging.
Before writing a single word, it’s important to know why you’re blogging. Are you after demand or lead generation, driving more traffic, Partner enablement, Partner recruitment, or something else? A goal provides focus.
What type of person makes up your audience? What information do they need or want and why? Be specific about the blog’s focus and map articles to skill gaps and other customer or Partner pains to ensure your topics hit the mark.
Planning, researching, writing, editing, and publishing are time consuming. It’s easy to get sidetracked. Create a blogging budget and stay within your means. It’s the easiest way to ensure you will be able to keep up the pace over time. If you don’t have the human resources, try publishing long form posts on LinkedIn or look for the right content creation partner to fill in gaps!
For more tips on how to repurpose content to save time and what’s happening in SEO with keywords, watch this short episode of CMCtv. If you have any questions, please reach out. We write hundreds of blogs each year and we’re here to help!