Do you ever find yourself reading content on Twitter or LinkedIn and wondering, “where did this come from?” No matter the method, through provoking, interesting and relevant content is critical to driving demand on social media and engaging prospects by building trust and awareness. Gathering social content that's thoughtful and effective to post on social media can be simple when the right tools are in place.
There are different ways to go about gathering social content, some are easier than others. There are also certain factors you need to be aware of. Great content that appeals to your Partner's audience needs to convey a point – very quickly. It also needs to be relevant, interesting and thought provoking.
Successful content gathering begins with a helping mentality. So, when gathering social content think about your audience; what do they want to know, how can you convey your expertise and most importantly how can you help THEM achieve THEIR goals? There are several strategies that work to accomplish this but as a content curator, you need to find what works for you.
Consistency on social media is paramount for driving results and by 'results' we mean engagement, likes, shares and conversations. This short video with Carson Mulligan, Channel Maven Consulting Sr. Analyst Channel Marketing and President, Heather K. Margolis, will introduce you to a few of the ins and outs of gathering social content. Within the video are key factors, insights, and sources to help you begin this content journey.
Within the video are key factors, insights, and sources to help you begin this content journey with your Channel Partners. Once you help Partners define their ideal audience, it's easy to understand where to look for the content that will engage and excite them. Then, the next step is writing those irresistible social media posts and finding time to post consistently.