Twitter Newbie? – 10 Great Places to Find Your Followers

Many feel the jury is still out on Twitter.  It can be an interesting social platform and when used correctly it can be an amazing tool for driving leads, engaging your audience, improving your website’s SEO and making connections. The key of course is: used correctly.

Twitter is a fire hose of information that never shuts off and is less personal than other platforms like Facebook and LinkedIn. It’s a great place to get exposure for your content and distribute other people’s content to a wide range of audiences (aka followers). Some of these followers will be channel partners and vendors and some will become your follower simply because they find you interesting.

Help! I’m being followed!

Those who follow you, do so for a number of reasons:

• They want to do business with you
• They want to work for you
• They are interested in the topics you post about
• You posted an article they thought was great and want to see what else you have to say
• And more

Finding followers:

Follow people you have things in common with – there’s a common practice on Twitter: when you follow, they follow back. Like a hand shake at a networking event.

1. Companies in your industry
2. Companies that you support (other big tech companies or MSPs/VARs etc)
3. Companies that support you (vendors you work with)
4. Companies that support the channel (TheVarGuy, CompTIA, Channel Marketer Report)
5. Places you like to get content from (Forbes, INC, CMO, HBR, ITWire)
6. Places that hold your interests (hobbies)
7. Charity initiatives you support
8. Channel Chiefs and other movers and shakers in the channel
9. “the” analysts – Gartner, SiriusDecisions, Forrester
10. Your employees (they will help push out your content by retweeting)

Followers you want most:

When you’re just starting out it can be a bit daunting to figure out how to find the folks you want to be connected to. Here are two types of followers you want to attract:

• Those connected to The channel (relevant to your business)
• Those who have a lot of followers (able to help spread your content farther netting more followers for you)

To get your Twitter engine humming, it will take some work, especially in the beginning. We suggest devoting at least 15-20 minutes each day to following other people and businesses, tweeting interesting articles and retweeting when something catches your eye.

Tip: While working on Twitter, notice the tweets that make you want to click them. Why? Because soon you’ll be writing your own tweets and knowing the secrets for how to write a good tweet will give you more traction faster.

Next time you’re at a channel event like CompTIA or Oracle Open World look for us at the Social Media Rally Station™. We’ll be the ones helping vendors and channel partners amp up the volume on social. Stop by and we’ll take your picture and analyze your social platforms for free!

Photo source: designbysoap

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