Do you know what causes your partners and suppliers to become loyal? Or perhaps more importantly, do you know what drives them away?
In this Channel Maven Podcast,
Akilah Murrell is joined by
Mayka Rosales-Peterson, Senior Manager, Partner Marketing at
Intelysis, to discuss how vendors can better manage relationships between their tech suppliers and partners in order to keep them close or "sticky".
They offer fresh ideas on the direction of partner enablement, marketing programs that empower, and ways to promote stickiness within your channel that you can activate today as you head into the New Year.
What's more, you'll learn the benefits of incentivizing desired behaviors, and how to better manage relationships beyond just enabling partners that result in a win-win for your suppliers and your partners alike.
At the end of the day loyalty IS sticky, and when two top channel marketers and
Alliance of Channel Women board members meet up to discuss "sticky engagement" you can bet the conversation will get interesting!
Want to learn more about enabling your channel through organizational change? Let’s talk!