When organizations go through a rebrand, enabling partners and staying aligned through the process can pose quite a challenge. From changing brand guidelines and messaging to simplifying portfolios and streamlining processes, there’s a lot to think about.
So how can you ensure channel partners remain aligned, excited and empowered to tell your brand’s story?
In this Channel Maven, a part of 360insights Podcast, Akilah Murrell, Senior Manager of Channel Marketing at 360insights is joined by Amanda Jardine, VP of Partner Marketing at GoTo for a lively and informative conversation about corporate rebranding, the importance of empowering your partner network to tell your brand’s story, and specific tips for taking partners along for the rebrand ride.
Want to learn more about enabling your channel through organizational change? Let’s talk!