In 2021 we’re all doing things differently than we did a year ago… so imagining our routines from ten years ago seems impossible. From ordering just about everything online and the transition to remote work and virtual education, we’re now taking every opportunity to outsource where we can. So how do we change our Channel programs to align with our new human behaviors? Because the reality is, Channel Partners are people too! They love being rewarded and achieving goals, and crave authentic, easy, and lasting relationships with the Vendors they work with.
In this episode of the Channel Maven podcast, Heather and Courtney Jane Acuff, VP of Channel Program Design & Data Management Solution Lead at Ansira Channel chat about Partner loyalty and ways Vendors can improve their channel programs to better serve both Partners and enterprise customers.