Truly effective channel marketing and through-channel demand generation rely on the ability to build relationships and enable your partner ecosystem in ways that support joint success. You can’t expect partners to sell without having the right framework and processes in place.
In this Channel Maven podcast, Heather K. Margolis is joined by Sean Lardo, VP of Partner Development at OITVOIP for a lively and informative conversation about building a successful channel partner ecosystem.
Interested in learning more about building a lucrative channel partner ecosystem and empowering partners with the tools and education they need to properly drive demand? Check out this in-depth Spark Your Channel™ resource packed full of tips.