If I told you that you could monitor what people are saying about you AND get high-level stats on whether it was positive or negative, is that something you’d be interested in?
With multiple channels available for your prospects, employees and the media to share thoughts about your products, services and industry, it’s difficult to keep your finger on the pulse of what’s being said about your brand. After all, not every person who faces a customer service issue will file a formal complaint. Some will instead turn to online channels to voice their frustrations, concerns or praise for your business.
Without a clear cut way to monitor and analyze the collective social attitude toward your brand, these precious comments and communications could easily slip past your organization’s notice. But with the right tools, your organization could use these communications to develop stronger corporate strategies. Though there are many free services out there that one might be able to patchwork together to get a small amount of data, it’s hardly the right solution for a large company whose brand needs a more complete solution.
Enter Mantis Pulse Analytics
Mantis Pulse Analytics (http://pulse.mantis-tgi.com) enables their clients to stay on top of converting social communications into usable data for your business. Communications about your brand are easily organized based on whether they fall into positive, negative or neutral sentiments.
Better Monitoring of Social Media
Properly collected and measured, these communications about your brand can be used to adapt marketing and promotional materials to better sync up with the wants of your customer. You can monitor media coverage and customer concerns to keep tabs on potential issues and address them before they escalate. You can also use the service to monitor how your employees are using social media to make sure they are adhering to your social media policies responsibly.
Visualize Data and Identify Weaknesses
Using Pulse Analytics’ ability to visualize and prioritize large amounts of social data and quickly identify opportunities and threats to your brand can be especially useful when working to strengthen channel communications. Using the software’s interactive scorecards and dashboards, your business can better detect weaknesses in your partner’s communications and use that knowledge to help and build stronger relationships with your partners.
These are just a few of the ways that Mantis Pulse Analytics is solving the challenges facing vendors when it comes to monitoring communications online however, in order for the data collected by the software to be valuable, it’s necessary for your organization to funnel the findings that Pulse Analytics unearths into your programs and communications.
Are you listening? What are you using that we should check out?