We’ve chatted blogging tips, banner design, LinkedIn and even pursuing email leads. This video, produced by Varvid a video agency focused on the channel, highlights my thoughts on one of our services, Campaigns In-a-Box. It’s also a perfect example of a great way to increase engagement and expand your online presence in a blog and through online networks, via video:
Varvid’s VENUE packages are perfect for increasing your channel engagement. VENUE stands for Video Editing Network and User Education. It’s a DIY video production program pioneered by Varvid which they sum up with “you shoot it, we edit it, they see it”. Varvid provides all the necessary training to get you started with capturing your own raw footage, the VENUE staff edits the files and then helps you post these videos to your social media sites. Additionally, with higher tier packages for VARS, and the VENDOR packages (ask Varvid staff for details), Varvid will shoot a handful of videos for you a year, then support your work optimizing them and attaching analytics before you deliver them to your channel. The option seems perfect for capturing on video everything from how-to’s for channel partners to new product introductions.
Videos not only personalize your company and your work, they can also help you maximize your Search Engine Optimization (SEO). Google now treats video content like any other content and it has been found that including videos on your site that are well formatted will up your SEO. To do this, Varvid recommends you:
•make sure you post your videos in YouTube (Google’s preferred video engine)
•place them on as many pages as you can on your site
•name and tag them wisely with relevant keywords
•write a full description of the video where necessary
•and change your featured videos often
While YouTube is ideal for connecting with the broader consumer market, I recently discovered, BrightTALK, who provides webinars and videos for professionals and their communities. Their webinar and video platform is ideal for those of you out there looking to differentiate yourselves and generate leads with webinars and video as part of your channel program. It’s also a powerful platform for connecting with potential partner leads and professionals looking for wisdom like yours. BrightTALK’s webinar and video channel allows you to easily create, manage, distribute and measure your webinars and videos. You can embed your BrightTALK channel on your website and start generating leads through the in-built one-time registration. You can also chose to distribute your webinars and videos on BrightTALK to generate leads for free. BrightTALK’s software is sales and marketing oriented, with a dashboard that shows you who is viewing what, for how long, what questions they asked and what they thought of your content. Solution providers who have a BrightTALK channel are successfully generating leads and seeing an increase in lead to meeting and meeting to opportunity conversion rates.
Before working with Varvid and BrightTALK, I was already a big proponent of videos and their ability to bring your online presence to life. I now know that video is another essential component of increasing your SEO rankings. I’m also excited to see how we can use BrightTALK to grow our clients’ channel programs through innovative webinar and video channel strategies. So, keep an eye out on here for more videos. And in the meantime, what are you waiting for? Go on and get your cameras recording. I’d love to hear how video grows your online presence as you test out the waters.