Word through technology is exactly that. People engage through technology in different forms from various apps to social platforms. These avenues make it easy for people to share their experiences and opinions. The more companies that are engaging in these ways, the better chance there will be for positive buzz about them. And they will be easier for prospects and customers to find.
There are many ways in which companies can participate in the chatter being created about them and increase their engagement in a positive way.
1. SEO: Possibly the most important tool when it comes to word of mouth so we can’t leave it out. When someone hears about you and they go search online what are they finding? Doing SEO, on at least your name, is important before you move into the word through technology realm.
2. The Facebook (yes we’re joking): Facebook is a widely used tool for engaging with friends and family but is it good for B2B as well? Absolutely. By “liking” your company page, a customer can stay aware of what your company posts on its profile. This is true when someone decides to comment or post on your Facebook page. When an individual does that, their entire network of friends can read what they’ve posted and become aware of your company.
3. Twitter: The sharing of content and comments is true on Twitter as well. We know how overwhelming Twitter can seem. To reduce this feeling, Twitter allows you to use lists. Lists help you to consolidate all your important profiles into one place, letting you view all the activity more easily. There is also the ability to follow other people’s lists and see how they categorize people or companies.
4. Pictures and Video: Instagram allows people to post pictures and comment below them. Instagram is also coming out with video. Vine similarly posts videos instantly created. Companies can benefit from posting videos and pictures because it allows customers to quickly and visually learn about and recognize brands.
5. Hangouts: Google Hangouts allows people who are connected on Google+ to share video and instant message each other. The chat can happen with multiple people and can continue over messaging and video at the same time.
6. SmartStream: With TweetChat recently being discontinued SmartStream, by Internet Media Labs, has taken over. By logging in through your Twitter account, just like with Tweetchat, smartstream allows users to search for relevant information based on hashtags and helps generate conversation.
These various forms of quick communication through technology are important for companies to share information with collegues, prospects, and customers. Companies need to be more aware about how people perceive them and their products, solutions, and services. Their entire brand image can be skewed by a few peoples opinions posted online. The best way to create positive “word through technology” is by creating more engagement. Companies can quickly highlight products and industry leaders, share product launches, and address any questions or comments people may have. Getting consumers to positively discuss your brand will help the company overall.
Are your partners and customers hearing from you when and where they need? What did we miss?
PHOTO CREDIT: Jose Camões Silva
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